7 SEO Apocalypses That Never Happened ~ SEO Street Journal
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Thursday, May 24, 2012

7 SEO Apocalypses That Never Happened

“My site has been at the top of Google SERPS for very competitive phrases. It’s a high quality site offering hundreds of pages of original content. Then, overnight, my site hit the bottom for almost everything thanks to Jagger.”

Back in 2005, it was one of the numerous forum threads agonizing over Google Jagger Update.
Before Jagger, there was Florida, one of the first biggest Google algorithm changes to resonate deeply with webmasters.

Years later, I have a strong feeling of déjà vu.

Over the last three weeks, the SEO world seems to have gone mad. Panic has filled the web space: naïve and trusting webmasters start removing backlinks, content and keywords to cause nothing than a faster decrease in rankings.

This post is not yet another prescription to fight Penguin.

Rather, it’s a prescription to stop sweating about Penguin, and learn from SEO history, which, as we’ll see, has a tendency to repeat itself.

Here’s a retrospective of most hyped-over Google Updates, each and every one of which was perceived as SEO’s Doomsday.

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